Building Gen-Z relevance
Gen-Z wants brands to engage with LGBTQ+ rights.
It builds brand trust, and the vice versa is also true.
Most marketers agree that engaging Gen-Z audiences is important.
Yet, research shows that over 45% of teens say they want to hear more from brands about LGBTQ+ issues specifically.
That represents a Gen-Z spending power at over $360 billion in disposable income,
which is also more than 2x what was estimated 3 years ago.
And more than 50% of Gen-Z said in surveys that they’ve stopped supporting brands because of the way they handled representation in their marketing and advertising,
where 58% of survey responses also said their disinterest in a brand was also because of the brand’s over-stereotypical and inauthentic representation of LGBTQ+ people.
Support LGBTQ+.
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